SETA Stationery

SETA is a fashion brand from Bulgaria, known for its modern, clean, yet intrinsic style. They commissioned me to expand upon their existing logo and develop a new stationery materials that will serve them both in the office as well as on location in the store.

Stationery Design


Mihail Mihaylov
Emilian Sabev

My solution was based around the notions of “frame” and “format” and their function as “containers” for different kind of information. The interplay between foreground and background, positive and negative allowed me to achieve layouts with functional appearance, without losing sense for delicacy and detail, typical for the client.